Does appearance really matter? I’m not asking about how the
appearance of a person, but the appearance of a written page. What I’m talking
about is page design.
Page design refers to the design and layout of a page.
Whether it is a web page, a memo, a flyer, or some other document, page design
is a critical aspect. Imagine that you receive an email or letter. If you are like most people, you will gain
some kind of overall impression within the first couple seconds. That impression could quite possible make you
want to enthusiastically delve deeper to see what the context is. On the other hand, the impression could make
you want to immediately hit the delete button. Page design is something we see
every day, but many of us seldom take the time to appreciate a good page
design. Does it draw you in, or does it
make you want to look away?
I had really never given much conscious thought to page
design before last week. However, learning about page design has really opened
my eyes to how powerful it can be. Not only the color palette, but how the
words are formatted to look neat and well organized. Does it matter to you?
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